Professional
Policygenius / Zinnia Lead Product Designer
August 2018 - October 2024 | New York, NY
Led research and design for teams including Life Insurance Growth (B2C), Estate Plans: Wills & Trusts (D2C), and various Zinnia insurance and annuity enterprise products (B2B).
Gathered research insights and designed Life Insurance Price Widget, which increased life insurance leads by 20% and grew company revenue by 9%.
Initiated audit of customer pain points and presented recommendations to executive leadership team for a company-wide strategy shift to Digital Self-Service. One year later, achieved goal of 10% pure digital revenue and generated millions in recurring revenue.
Researched and designed go-to-market experience for Estate Plans vertical, and increased ARPU/CAC by 300% over 8 months.
Conducted hundreds of qualitative customer interviews using a variety of methods; synthesized insights into 15+ research reports and socialized across the company.
Established research best practices across Product organization; onboarded and trained 7 designers and product managers in qualitative research techniques.
Objective Subject Senior User Experience Designer
September 2016 - March 2018 | Brooklyn, NY
Led design for a small digital agency and presented concepts directly to a range of public, non-profit, and private clients.
Research and designed go-to-market experience for Henry.tax service; oversaw a profitable launch, with product’s interface profiled by The New York Times.
Led UX design for Gibney Dance rebrand; oversaw wayfinding design including sign fabrication for campuses at 280 Broadway and 890 Broadway in Manhattan.
Shipped Claremont Colleges Library website redesign; increased search conversions and student/faculty satisfaction.
CBS Interactive Mobile Interactive Designer
March 2013 - August 2016 | New York, NY
Led design for 60 Minutes and CBS News mobile apps; expanded downloads from 8 to 10 million across App and Play Stores.
Launched CBSN digital streaming platform on web, iOS, and Android; increased mobile video streams by 21%.
WXY architecture Architectural Designer
August 2009 - May 2011 | New York, NY
Created renderings and construction documents for public spaces / buildings in Manhattan including Astor Place, Hudson River Park Trust Boathouse, Spring Street Salt Shed, and Battery Conservancy SeaGlass Carousel.
Education
Yale University Master of Architecture
Degree Received May 2009 | New Haven, CT
Nominated for highest award (H.I. Feldman Prize) for graduate studio work
University of Cincinnati Bachelor of Science in Architecture
Degree Received June 2005 | Cincinnati, OH
Graduated Magna Cum Laude
Activities
Tri-State Transportation Campaign Advisory Board
2018 - 2021 | New York, NY
Advised TSTC Board of Directors on priorities and actions as an invited member of young professionals board.
Parsons School of Design | The New School
2012 | New York, NY
Designed syllabus and instructed undergraduate urban design studio: Reconditioned Ecologies: Jamaica Bay; Adjustment, Scale, Duration.
University of Pennsylvania
2010 | Philadelphia, PA
Assistant-taught graduate architecture / urban design studio for Jose Castillo: Tourism and the Mayan Riviera: Nature, Pleasure and Cityness.
Tamil Women’s House
2005 | Tamil Nadu, India
Spearheaded the construction of a women’s health center in Tamil Nadu, India; oversaw all design, construction documentation, materials procurement, and construction management.
Independently raised over $14,000 to fund construction, including a grant from Architecture for Humanity.
Awards
2017, 2016, 2015 Webby Award Honoree for CBS News App
2016 Webby Award Winner for CBSN
2016 Webby Award Nominee for 60 Minutes Overtime
Featured under Best New Apps on App Store: CBS News App and 60 Minutes App
Featured at 2008 Venice Biennale (Mexico Pavilion) for design work with arquitectura911sc
Published in Design Like You Give a Damn for architectural design work in India
Methods
User Research
Foundational, Generative, & Evaluative Methods
1:1 Interviews - Moderated & Unmoderated
Personas & Segmentation
Competitive Analysis
Ideation & Co-Creation
Concept Testing
Usability Testing
Surveys
Data Analysis
Opportunity-Solution Trees
UX Design
Journey & Story Mapping
Task Flows
Wireframing
Prototyping - Low, Medium, & High-Fidelity
UI Design
Pattern Design & Design Systems
Brand Design
Icon Design
Form Design
Interaction Design
Annotated Specs
Tools
Design / Prototyping
Figma
Sketch
Origami
Principle
Adobe Suite
Research / Ideation
UserTesting
UserZoom
User Interviews
Optimal Workshop
Whimsical
FigJam
Whiteboard
Pen & Paper
Programming
CSS
HTML
JavaScript
Swift
3D Modeling / Drafting
Rhinoceros
SketchUp
AutoCAD
Languages
English (native)
French (advanced)
Italian (advanced)
Polish (intermediate)
Russian (intermediate)
MS Arabic (beginner)
Egyptian Arabic (beginner)
German (beginner)
Spanish (beginner)